When you need critical health, legal, or tax advice, you probably seek the services of an expert whom you assume will provide advice that is intended to give you the very best outcomes specific to your personal situation. You do this because the advice you get could not only change the course of your entire life but could also affect your entire family for generations. The term used to describe the professional providing this level of advice is fiduciary. A fiduciary is required to always put you first and to avoid (or minimize when unavoidable) conflicts of interest.

The decision you make regarding whom you get financial and/or investment-related advice from can be just as important. Financial and investment-related advice often overlaps with health, legal, and tax advice, so shouldn’t you expect the same level of professional conduct?

If you’ve ever asked around for a referral to a financial planner or investment fiduciary, you may have heard the term “fee-only”. What this means is that the financial planner works for you (the client) and only gets compensated by you for advice, plan implementation, and/or ongoing asset management. In doing so, the fee-only financial planner is always acting as a fiduciary (for you).

Another term that you might run across is “fee-based,” and although this is similar to fee-only, it is significantly different. How so? Being fee-based allows the financial planner to get paid by the client and other sources such as commissions from financial products that they sell to you. When getting paid for selling you things, they are working for the financial firm (not you), which is a significant conflict of interest.

For really important decisions, would you prefer to work with someone who is interested in selling you financial products or someone who is interested in the outcome of their advice on your financial well-being? You can choose to work with a fiduciary, whether it’s all the time or just sometimes. For life and family-impacting decisions…why risk it?

Travis Maus, AIFA®, CEPA is the managing partner of S.E.E.D. Planning Group, LLC. In addition, he is also a member of the firm’s Financial Planning Team and Investment Committee. Travis holds the Accredited Investment Fiduciary Analyst® (AIFA®) designation, which signifies his credentials for performing fiduciary assessments that measure how well investment fiduciaries are fulfilling their duties to a defined standard of care. He also holds the Certified Exit Planning Adviser (CEPA) designation. As a CEPA designee, Travis has specialized training in business Master Planning, value growth strategies, and business succession planning.

As a wealth manager, he is also a member of the firm’s Financial Planning team where he provides coordinated and strategic financial planning and investment services to families and small businesses.

S.E.E.D. Planning Group LLC (S.E.E.D.)is a Registered Investment Advisor (RIA) with the Securities Exchange Commission. S.E.E.D.’s team provides investment fiduciary and financial planning services to clients. Our fees are disclosed, easy to understand, and not predicated on product sales.